"Kepha" is Aramaic for "rock." They have a back-to-basics approach focused on pre-seed, seed and Series A companies. They call this "venture building," and it is what created the venture industry in the first place. It is the foundation, or rock, of venture capital.Their mission:Be the true entrepreneur's first choiceAggressively build shareholder value that will last for many generationsEstablish a new standard for value-add and become the McKinsey & Co. for entrepreneursThey seek entrepreneurs who have disruptive ideas and know that they can do it better. They recruit executives who are energized by making a difference in how they lead teams and out-execute incumbents. They want to work with people who would rather try and fail vs. not try at all.